Privacy Policy

Privacy Policy

Our Privacy Policy describes how www.selkiecove.ca (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at: selkiecovestudios@gmail.com

Using Personal Information

The collection and use of your personal information is something we take very seriously, we endeavour to capture only what's necessary for the purposes of: providing our services to you, which includes but is not limited to: offering products for sale, processing payments, shipping and fulfillment of your order, partnering with manufacturers to offer out of studio items including drop ship products, and keeping you up to date on new products, services, and offers utilizing marketing platforms such as Instagram, Facebook, Newsletters, Emails, Privy, Loop, TinyIMG photo resizer and seo tool, FUGU fraud protection, GDPR EU compliant cookie banner, etc.

Selling Personal Information

We will never sell your personal information.

We do however, share your personal information with necessary government bodies, processing partners (such as Shopify) and our other manufacturing partners, as well as our marketing platforms such as: Instagram, Facebook, Selkie Cove Newsletters, Privy, Loop, FUGU fraud protection, TinyIMG photo resizer and seo tool, GDPR EU compliant cookie banner, etc. to provide you, the customer with the best experience possible.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
• Disclosure for a business purpose: shared with our processor Shopify, as well as any of Selkie Cove's drop ship fulfillment partners or other manufacturers, and marketing partners such as beacons, Instagram, Facebook, Privy, Loop, FUGU fraud protection, TinyIMG photo resizer and seo tool, GDPR EU compliant cookie banner, etc.
• Customer activity data is shared using the Meta Pixel, advanced matching, and Conversions API. Customers can disconnect this data from their Facebook account by changing their settings for Off-Facebook Activity.

• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

• Order information
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify, as well as any of Selkie Cove's drop ship fulfillment partners or other manufacturers, and marketing partners such as Beacons, Privy, Loop, etc.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, paypal account information, apple wallet, google pay and interac payment information) email address, and phone number.

• Customer support information
• Purpose of collection: To support customers with any concerns.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our processor Shopify, as well as any of Selkie Cove's drop ship fulfillment partners or other manufacturers, and marketing partners such as Beacons, Privy, Loop, FUGU fraud protection,TinyIMG photo resizer and seo tool, GDPR EU compliant cookie banner, etc.

• Personal Information collected: Customer name, contact information, order number and other order information, details of damage, discrepancy, and/or defect

Minors

The Site is not intended for individuals under the age of majority in whichever state, province or jurisdiction you live in. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• We may share your personal information with Governing bodies for tax related reasons.
• We may utilize partnership with different manufacturers/suppliers to provide our customers with products, in these cases we share your information with these suppliers/manufacturers.
• We utilize Beacons (linktree) as a marketing tool to provide our customers with ease of access to Selkie Cove's social media(s) as well as shop etc. As such your personal information may be shared with beacons to provide their services.
• We utilize programs such as Privy, and Loop to provide discounts, newsletters, updates, offers, and email marketing, as such some of your personal information will be shared in order for these programs to provide their services.
• We utilize programs such as FUGU fraud protection to help protect both Selkie Cove and the customer from fraudulent orders, and the use of fraudulent information.
• We utilize a GDPR EU compliant cookie banner to provide ease of access to our privacy policy as well as make aware consumers about cookies being in use on the website.
• We utilize TinyIMG photo resizer and seo tool as a photo and website optimizer, this allows us to compress our images for faster load times as well as optimize our customers experience on the website.
• Customer activity data is shared using the Meta Pixel, advanced matching, and Conversions API. Customers can disconnect this data from their Facebook account by changing their settings for Off-Facebook Activity.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. You may at any time request deletion of your personal information from Selkie Cove's database. However, Selkie Cove is not responsible for the collection/retention and/or deletion of your personal information from any Third Party partners. For more information on your right of erasure, please see the ‘Your rights’ section below.

Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• The website uses Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• The website shares information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
• The website uses Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants (Beacons, Privy, Loop, FUGU fraud protection,TinyIMG photo resizer and seo tool, etc) and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
• We use Beacons (linktree), Privy, Loop, and FUGU fraud protection to assist in providing our services/marketing to our customers, as such they may gather information in line with their privacy policy in order to support customers in their use of the platform.
• We use TinyIMG photo resizer and seo tool as a means by which to optimize the websites images as well as tags, links, and overall seo (search engine optimization) as such they may gather some information as it pertains to how the website is being used so that it can recommend optimizations for page load speed, image size, overall link flow etc.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Your rights

CAD/USA

If at any point you would like your information to be deleted, adjusted, amended or altered please reach out via the contact information above.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

 Account Deletion & Customer Information Deletion

Please allow 90 days from the time of contacting Selkie Cove to the time of account and/or information deletion/amendment/adjustment as it may taker some time for these changes to be processed.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Cookies Necessary for the Functioning of the Store

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you have any concerns or would like to file a complaint, please contact us by email.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]

Last updated: [01/05/2023]